SNOW HEIGHTS CENTER was rebuilt as an enclosed facility in the late 1960s. This ad, from November 1969, promotes THE MALL as "the ONLY heated and air-conditioned mall in New Mexico." However, the enclosed LORETTO DE LAS CRUCES complex had been dedicated in April 1966, over 3 years before.

Advert from the First General Real Estate Trust of New York 

THE MALL was anchored by a (104,000 square foot) Woolco, which was the chain's ninety-second United States store. In addition to the standard discount mart fare, the Albuquerque Woolco sold large appliances. There was also an attached -6-bay- Auto Center.

Advert from the F.W. Woolworth Company

The shopping hub's tenure as THE MALL was short-lived. By 1970, it was being promoted in print ads as (the) "Mighty Mall." The official name was not changed...at least for the time being.

Graphic from the First General Real Estate Trust of New York 

Our second physical layout depicts THE MALL of 1970. The big stores of the day were the aforementioned Furr's supermarket and Woolco, as well as Furr's Cafeteria, Hancock Fabrics and Yonemoto's. THE MALL covered around 266,000 leasable square feet and housed twenty-six stores. Free parking was provided for 1,800 autos. A Foodway grocery, north of the mall proper, would begin business in August 1971. 

THE MALL TENANTS 1970:

FURR'S supermarket / WOOLCO (with Garden Center, Red Grille restaurant and attached Auto Center) / Antonio's Elegante' Boutique & Beauty Salon / Bank of Albuquerque (outparcel) / Clark's Western Sporting Goods / Duke City Hobbies / Fashion House Living Rooms / Feather's Jewelers / Fiddler Green's In The Mall restaurant / Flair Sportswear / Fool's Paradise costumes / Furr's Cafeteria (outparcel) / Haarer's Sewing Center / Hancock Fabrics / Hostess Gift Shop / Man's World Hair Design / Music II / Peter Pan's Drive-Inn (outparcel) / Radio Shack / Sandia Savings (outparcel) / The Jester / The Jewel Box / The Mall Pipe Shop / The Pink Poppy Boutique / Theatre In The Mall (single screen) / Sutton Place Wigs & Dresses / Tom Young's Health Spa (Roman & Grecian) / United Pet Center / Yonemoto's Gift's, Furniture & Nursery