Photo from Dexter Press, Incorporated / Stephen Heaslip
Welcome to the largest mall and retail history site on the internet. The MALL HALL OF FAME is a vintage shopping mall scrapbook. Its focus is on shopping complexes built -in the USA- between 1946 and 1979. This site includes historical sections about regional department stores, discount stores, 5 & 10 stores and supermarkets. Don't forget to visit our four Shopping Mall Memory Lanes, which transport you through time to a mall in 1956, 1963, 1970 and 1977!
Rochester's Midtown Plaza
The Flower City's revolutionary retail center, which was the first suburban mall in a center city setting. MIDTOWN PLAZA consisted of 2 levels; the Mall Level (or ground floor) and Terrace Level. Upon its official dedication in April 1962, the PLAZA was heralded as "The nation’s most spectacular center-city revival project."
Photo from Dexter Press, Incorporated / Stephen Heaslip
Photo from Dexter Press, Incorporated / Stephen Heaslip