So-Cal's Von's chain acquired Shopping Bag markets in 1960. A combo logo was introduced, with stores continuing to operate under their original nameplates. A new Von's opened at WHITTIER QUAD in October 1961, which replaced an existing Shopping Bag. An antitrust action was filed against Von's, which was decided -against them- in 1966. This required that all Shopping Bag stores be sold.

Graphic from Von's Grocery Company

The new Von's appears in medium gray on this circa-'65 plan. A posh May Company department store is now a shadow anchor of the complex. Likewise, Hinshaw's has been enlarged on two occasions. The store now incorporates an addition (in light gray), as well as Family Fair, a Budget Annex that has been set up in a vacant Shopping Bag space.

In the early 1970s, the shopping concourse at WHITTIER QUAD was enclosed and climate-controlled. A grand re-opening -of the newly-roofed-shopping complex- was held in June 1973.

Advert from the Clayton Foundation

Another vintage ad promotes the September 1978 grand opening of The Akron at WHITTIER QUAD. This freestanding store was built, in the southwest parking area, along with an adjacent Thrifty Drug.
Advert from the Thrifty Corporation

By 1978, Hinshaw's has been enlarged again, with the store physically extending across the mallway to the Budget Annex structure. An adjacent parking garage has also been constructed. As stated, the open-air mall was enclosed in the early '70s. With these improvements, The QUAD incorporates approximately 636,000 leasable square feet and contains thirty-four stores and services. Free parking is provided for 3,500 autos.

WHITTIER QUAD TENANTS 1978:

MAY COMPANY (with beauty salon, Terrace Room restaurant, Maymart bargain store and freestanding Tire Center) / HINSHAW'S (with Brice Travel Service, Trolley Stop Restaurant and Vanity Fair Beauty Salon) / VONS supermarket (outparcel) / THIFTY DRUG (outparcel) / THE AKRON (outparcel) / Austin's men's wear / Bank of America / Barron's Pharmacy / Berean Book Store / C.H. Baker Shoes / Discount Fabrics / Edie Adams Cut & Curl Hair Stylist / Gene's ladies' wear / Hardy Shoes / Harris & Frank men's wear / Hartfield's / Hatch's Cards & Gifts / Heck's men's wear / Holland House Cafeteria / Hudson's Jewelers / Kusel's Poultry / Lady Miriam's ladies' wear / Leed's Qualicraft Shoes / Mother To Be Shop / Quad Association Advertising Agency / See's Candies / Whittier Quad Stationers / Raymond D. Winnen, Optometrist / Zales Jewelers