Minnesota's SHOPPES AT ARBOR LAKES lifestyle center typifies the genre with its lush landscaping, toney tenants and trendy architecture.
Photo from Wikipedia / "MgWiki"

In a nutshell, the quaint and intimate lifestyle center was IN, with the preception being that the gargantuan, impersonal shopping mall was OUT. The word "mall" was even designated a 4-letter word, of sorts. All the while, new lifestyle-type properties poured on the pretense with fancy-sounding monikers, such as shopPES, cenTRE or pointE.