Preliminary designs were drawn for a Milwaukee-based Ed Schuster & Company (Schuster's), which would anchor the up-and-coming HILLDALE CENTER. By the time the store was dedicated, in October 1962, Gimbels-Milwaukee and Schuster's had merged.
Drawing from

A physical layout of the original shopping hub. HILLDALE CENTER was one of several mid-20th century retail hubs that were developed by a university or college. Other examples to be found on this website are SUNRISE CENTER {in Florida}, STANFORD CENTER {in California} and PALOUSE EMPIRE MALL {in Idaho}.