Preliminary designs were drawn for a Milwaukee-based Ed Schuster & Company (Schuster's), which would anchor the up-and-coming HILLDALE CENTER. By the time the store was dedicated, in October 1962, Gimbels-Milwaukee and Schuster's had merged. Although the nameplates on the store read Gimbels, it was promoted as a "Gimbels-Schusters" for 7 years.
Drawing and graphic from Gimbels Brothers, Incorporated

A 48-lane bowling alley, built south of the shopping hub, opened in October 1962. All lanes were equipped with "Telescore" projectors. Other features included the Country Kitchen snack bar, Trophy Room restaurant & lounge, Cue & Cushion billiard parlor and Kiddie Corral baby sitting service. In spite of these amenities, Hilldale Bowl was never successful. It was shuttered in August 1969 and converted into an office complex.

Graphics from https://pixabay.com / Pixabay GmbH and Hilldale Bowl, Incorporated

The original strip complex contained around 350,000 leasable square feet. There was free parking for 2,100 autos. HILLDALE was one of several mid-20th century retail hubs that were developed by a university or college. Other examples to be found on this website include SUNRISE CENTER {in Florida}, STANFORD CENTER {in California} and PALOUSE EMPIRE MALL {in Idaho}.

HILLDALE CENTER TENANTS 1963:

GIMBELS (with Beauty Salon and Tasty Town Restaurant) / F.W. WOOLWORTH 5 & 10 (with luncheonette) / A & P supermarket / Bates & Hardy Liquor / Carmen's Quality Fashions / Chandler's Shoes / Clark's Clothing For Men / Doctor Ash & Associates, Optometrist / Edwards Hairdressers / Fannie May Candies / Firestone Tire & Auto (outparcel) / Hilldale Bowl (outparcel) / Hilldale Card & Camera / Hilldale Cities Service Station (outparcel) / Hilldale Laundry & Cleaners / Hilldale Perkins Pancake House (outparcel) / Hilldale State Bank (outparcel) / Julie Ann Fabrics / K C's Pizza / Kinney Shoes / Rennebohm Drug Store (with luncheonette) / Simpson's / Steyer's Barber Shop / The Emporium / The Hub / The Swiss Colony / Victor Music / Wolff, Kubly & Hirsig Hardware/ Wolff, Kubly & Hirsig Garden Center (outparcel) / Yost's / Youthful Shoes