A new widescreen theater format was introduced in the late 1960s. Known as ULTRAVISION, it was developed by ABC-Paramount and utilized a unique, oval-shaped auditorium and two synchronized projectors.
The first UltraVision Theatre opened, at Charleston, South Carolina's GRANT CITY WEST SHOPPING CENTER, in August 1969. The first twin-type UltraVision Theatre was built, in Deerfield Beach, Florida, as a freestanding operation. It was dedicated February 12, 1971. There were as many as sixty UltraVision Theatres built between 1969 and the mid-1970s. All were located in the Southeastern United States.
EXAMPLES OF SHOPPING MALL-CENTRIC
*WEST TOWN MALL, Knoxville, TN / WestTown UltraVision Theatre (1973)
*ASHEVILLE MALL, Asheville, NC / UltraVision Mall Twin (1973)
*DUTCH SQUARE CENTER, Richland County (Columbia), SC / UltraVision Theatres North & South (1974)
*PEMBROKE MALL, Virginia Beach, VA / Pembroke Mall UltraVision Theatres (1974)