A 1950s nuclear family enjoys a fully-enclosed shopping spree at the new VALLEY FAIR CENTER.
Photo from the Appleton Post-Crescent / Permission requested


An eastward view of the heated and air-conditioned interior, with the W.T. Grant mallway entrance off in the distance.
Photo from the Appleton Post-Crescent / Permission requested


The "Central Mall" area, where beauty pageants and fashion shows were staged. Those annual visits with Santa also took place here.
Photo from the Appleton Post-Crescent / Permission requested


A 1955-vintage view of the West Wing and its Krambo Foods supermarket. The store would be rebranded as a Kroger in 1963.
Photo from the Appleton Post-Crescent / Permission requested