Above, are two vintage trademarks for the mall. In the first, from late 1997, we see the origination of the center's "Westfield Shoppingtown" moniker, which had reached fruition by the time of the second logo, from late 1998. The Shoppingtown branding debuted with Sydney, Australia's BURWOOD SHOPPINGTOWN mall, which opened in October 1966.
Graphic 1 from The Record-Journal
Graphic 2 from www.shoppingtown.com