Speaking of California, the first White Front Household Appliance Company store opened -in the Florence district of Los Angeles- in 1929. The advert above dates to 1948.
Graphic from the White Front Household Appliance Company
This promotion was created in 1955.
Graphic from the White Front Household Appliance Company
An Anaheim, California store, dedicated in 1960, was built with an ultra-modern archway entrance.
Drawing from Interstate Department Stores, Incorporated Annual Report 1959
The Normandie-Imperial White Front store is seen here. Inaugurated in May 1970, it embodies an entirely new design.
Photo from Interstate Department Stores, Incorporated Annual Report 1969
Photo from Interstate Department Stores, Incorporated Annual Report 1968
The reputedly fabulous Zodys chain emanated from Southern California. The first store was dedicated in mid-1960.
Zodys often built ultra-modern-style stores, such as the San Bernardino unit depicted here.
We've been told that the White Front name was derived from the sight of several all-white appliances lined up in front of the very first store. The snapshot above, taken in a late '60s White Front, shows an anything-but-white line of stoves. The popular appliance shades of the day were avocado green, coppertone and harvest gold.
Photo from Interstate Department Stores. Incorporated Annual Report 1968
Graphic from Hartfield-Zodys
Drawing and graphic from Hartfield-Zodys
