RICHWAY

Atlanta's Rich's department store chain unveiled Richway, its discount mart division, in 1968. Operations commenced with a store in the southeastern environs of Decatur, Georgia. By 1972, there were four Atlanta area stores.

Expansion into Charlotte, North Carolina and Columbia, South, Carolina was accomplished by 1978. Further growth in Georgia, and into Tennessee, followed. The size of the typical Richway store averaged 96,000 square feet. Some included a Colonial-operated supermarket and freestanding Auto Center.

Richway became an operative of Cincinnati-based Federated Stores following their October 1976 acquisition of Rich's. In the fall of 1983, certain shuttered Gold Triangle stores in Florida re-opened under the Richway nameplate. Eventually, there would be thirty-one Richway locations.

1986 brought the consolidation of Federated's Gold Circle and Richway divisions into a single entity, based in the Columbus, Ohio suburb of Worthington. However, stores continued to operate as either Gold Circle or Richway.

Robert Campeau's mercantile meanderings brought an end to the Richway chain in late 1988. Stores were liquidated and sold to the New Hyde Park, New York-based Kimco Realty Corporation. Many were acquired by Minnesota's Dayton-Hudson Corporation and re-opened, under the Target brand, in May 1989.

RICHWAY-ANCHORED SHOPPING MALLS

*ROSWELL MALL, Roswell, GA (1974)
*DECKER MALL, Columbia, SC (1977)
*WOODHILL MALL, Columbia, SC (1978)

Click on this link to view a vintage RICHWAY TV commercial>

http://www.youtube.com/watch?v=oIjCQAlLveU