Heart of Huntsville Mall


A logo for the original, open-air, HEART OF HUNTSVILLE MALL. At the time of its official dedication, in November 1961, it was promoted as "a showcase for today's finest family needs."
Drawing from the Engert Corporation


A full-page spread, announcing the mall's official grand opening, appeared in the Huntsville (Alabama) Times. Twenty stores and services opened for business as part of the inaugural celebration. HEART OF HUNTSVILLE MALL would eventually house twenty-seven tenants.
Graphic from the Engert Corporation