The American Multi-Cinema (AMC) Six West Theatres showed its first features in January 1969. Eventually expanded into 8-screens, it would be a fixture at WESTROADS CENTER until the late '90s.

Omaha-based Brandeis built an 80,000 square foot branch at WESTROADS CENTER, which was added to the north-facing side of the shopping hub. The store opened in October 1972.
Drawing from

A site plan from 1977 shows the recently-added Brandeis branch. The mall's Fox theater has also been twinned and renamed.