TOWNE MALL was struggling to keep tenants by the late 1990s. In the early 2000s, several redevelopment plans were proposed. Here we see a rendering depicting a New Urbanism-type reinvention. Although several concepts were pondered between 2006 and 2009, none were carried out.
Drawing from www.cblproperties.com (CBL & Associates Properties)
A new owner took charge in late 2012 and initiated several improvements. A new name and logo debuted in 2013.
Graphic from https://www.facebook.com
Meanwhile, regional shopping centers in Cincinnati's northern hinterlands encountered a new competitor in October 2015. LIBERTY CENTER encompassed 1.1 million square feet and was anchored by Dillard's and Dick's. The open-air complex included retail, dining, entertainment, "upscale residential" and hospitality components.
Drawing from http://www.liberty-center.com
After a bumpy start, a retenanting of the moribund mall began to produce results. The east anchor, vacant for 7 years, was fully-leased by late 2015. Idle inline store space was reconfigured as a Planet Fitness gym, which opened in early 2016. Lastly, a new strip of stores, the TOWNE MALL SHOPPES, opened in mid-2017. However, Elder-Beerman, a charter tenant, had done an "anchors away" in January.