Then and now views of J.C. Penney, the northwest anchor. This must have been the first, or at least ONE OF the first, JCPenney-branded stores. The Helvetica-font nameplate seen here had been introduced in print copy in August, 1971. The store opened in October.
Photo 1 from Malls of America Blogspot
Photo 2 from www.labelscar.com / "Prange Way"