HOLLYWOOD MALL
Hollywood Boulevard and North Park Road
Hollywood, Florida

Ground was broken for Broward County, Florida's second fully-enclosed shopping center in June 1963. Occupying a 40 acre parcel, located 1.5 miles west of downtown Hollywood, HOLLYWOOD MALL was developed by William D. Horvitz, under the auspices of Hollywood Mall, Incorporated.

The single-level shopping center, known locally as "SEARS MALL", was officially dedicated in October 1964. It incorporated 310,000 leasable square feet and was anchored by a predominantly 1-level (125,000 square foot) Sears, the chain's sixth South Florida store.

Among the thirty charter tenants were Gray Drug, Cheryl's Cards & Gifts, Paris Hats, Posture Form Children's Shoes, Mayor's Jewelers, Lani Kai Shops, Mister Donut, Clipper Kings Barber Shop and Thom McAn Shoes. The Hollywood Mall Beauty Salon was the place in town for the latest Fedora hairstyle.

A Publix supermarket connected with the north end of the mall but was not accessed from its interior. Across North Park Road, west of the mall proper, was the ABC Florida State Theatres Florida I & II, which opened in 1965. The venue was made into a 3-plex in 1984, quaded in 1986, and was shuttered in 1996.

The third fully-enclosed retail center in Broward County, LAUDERHILL MALL {9.1 miles northwest of HOLLYWOOD MALL, in Lauderhill}, opened in November 1966. This was followed by HOLLYWOOD FASHION CENTER {1.8 miles west} in late 1971.

In 1981, 6-year-old Adam Walsh was abducted at HOLLYWOOD MALL. The negative publicity resulted in a loss of business for the shopping center. Some even say that it led to the eventual demise of the mall altogether.

However, others contend that HOLLYWOOD MALL was done in by all of the glitzy, super-sized shopping centers that sprang up in the region during the 1980s and '90s.

These included GALLERIA FORT LAUDERDALE (1980) {9.3 miles northeast}, AVENTURA MALL (1983) {3.9 miles southeast, in northern Dade County}, SAWGRASS MILLS (1990) {12.9 miles northwest, in Sunrise} and PEMBROKE LAKES MALL (1992) {7.8 miles west, in Pembroke Pines}.

The HOLLYWOOD MALL Sears moved to new quarters in the PEMBROKE LAKES MALL in October 1992. Soon after, HOLLYWOOD MALL was in a downward spiral. The struggling center was bought by a concern known as STS Building, Limited. A renovation was soon underway.

Sears' vacant building was demolished and a 3.5 million dollar Target constructed in its space. The 1-level (119,400 square foot) store opened for business October 10, 1993. At the same time, the 1964-vintage Publix was replaced with a new store.

By the late 1990s, HOLLYWOOD MALL was in a second downward spiral. It was acquired by the Coconut Grove, Florida-based Swerdlow Group, who invested 12 million dollars in another renovation.

The southern quarter of the mall proper was knocked down, with the remaining tenant spaces reoriented toward the exterior. Rechristened HOLLYWOOD HILLS PLAZA, the new mixed-use power center and office venue encompassed 372,000 leasable square feet. It was completed in early 2000.

The Swerdlow Group moved their corporate offices into a 25,000 square foot suite in the complex. The property was sold to Davie, Florida's Ross Realty Investments in December 2002 and, then, to Houston-based Weingarten Realty Investors, in April 2003.

Sources:

http://www.hollywood.org
http://www.swerdlowgroup.com
http://www.weingarten.com
http://www.bizjournals.com
The Miami Herald
Broward County Florida Tax Assessor website
Comment post by "Mean Little Devil"