The mall's outparcel movie house, officially known as the Towne Theatre, opened in June 1954. On the marquee was "River of No Return", starring Marilyn Monroe and Robert Mitchum.
Photo from http://www.boxoffice.com/the_vault/issue_page?issue_id=1954-7-3&page_no=118 / "Tinseltoes"
A shot of the wide, landscaped mall promenade at LEVITTOWN SHOP-A-RAMA.
Photo from http://www.flickr.com/photos/edge_and_corner_wear/4314567950/in/set-72157631677415185 / William Bird
Another vintage SHOP-A-RAMA view, this time in living color.
Photo From http://www.mywebpages.comcast.net/ / "Levittown Relics"