A second olden days shot of the DOWNTOWN SHOPPING CENTER shows the front facade of its Loveman's store. It was rebranded by Miller's of Tennessee in February 1967.
Photo from Tim Stringfield

In our final olden days Oak Ridge photo we see the original, Mid-Century Modern, appearance of the DOWNTOWN SHOPPING CENTER J.C. Penney.
Photo from http://www.flickr.com/photos/doe-oakridge/6892348668/in/set-72157629358922144 /  T.R. Cook