The mall as OUTLET SQUARE, its first reinvention. This early '80s remarketing effort never quite panned out. Later in the decade, the mall was renovated and renamed MIDTOWN SQUARE.
Photo from

A circa-1989 physical layout of the complex, showing its MIDTOWN SQUARE phase. Parking garages on the southeast and northwest had been added in the 1970s. By 1989, Ivey's had morphed into a Burlington Coat Factory. The Colonial had stints as a Big Star and the Harris Teeter shown here (which had just closed). The Midtown mall would lumber on for the next decade or so, but would have a destiny date with a wrecking ball in October 2005.