Above and below we see digital scans of a mailer commisioned by the James W. Rouse Company. 
Image from Pat Richardson



This was sent to various Queen City dignitaries, cordially inviting them to the grand opening of CHARLOTTETOWN MALL. 
Graphic from Pat Richardson



CHARLOTTETOWN MALL TENANTS 1959:

THE BON MARCHE / P.H. ROSE variety store / COLONIAL supermarket / ECKERD DRUGS (with luncheonette) / American Commercial Bank / Best Shops / Brittains / Cakery Bakery / Charlottetown Bookshop / Charlottetown Pet Center / Elaine's Underfashion Shop / Esso Service Station (outparcel) / Faith Shoe Repair / Ferrell's Optician / Franklin-Simon / Hi-Fi Camera Center / Hord's Studio / Hostess Shop / Kay Jewelers / Lerner Shops / Mall Barber Shop / National Key / One Hour Valet / Phillips Shoes / Piedmont Floor Covering Company / Rogers Studio of Beauty / Roseland Floral Company / S & W Cafeteria / S & W Silver Grill / The Sandwich House / Sherwin-Williams Paints / The Sportsman / Stork Center / Thom McAn Shoes / Tots to Teens / Troutman's Men's Store / Tweed Shop / V. Bain & Company / Western Auto