CITY CENTRE MART
Central Avenue and Broad Street
Middletown [Butler County], Ohio

Middletown, Ohio was first settled in 1791. Many locals believe that it was so named because it is, more or less, midway between Cincinnati (to the south) and Dayton (to the north). In fact, it was named "Middletown" due to its location at the middle of the farthest navigable point on the Miami River, traveling north from where it enters the Ohio River.

The downtown business district of this city of 52,000 was, for years, the primary shopping destination for the entire region. It was said that one could find most anything they could ever want to buy within the four blocks of stores where Central Avenue and Broad Streets intersected.

This started to change in October 1958, when the MIDDLETOWN SHOPPING CENTER opened, in the city's eastern environs. In an attempt to curb the retail store exodus from downtown, the city government formulated a plan to close-off the central business district along Central and Broad and build an enclosed, climate-controlled shopping mall. Plans were approved by city commissioners in December 1968.

Ground was broken for Middletown's CITY CENTRE MART in April 1973. Federal Revenue Sharing Grants, a hallmark of the Nixon Administration, were the basis of funding for the 30 million dollar project. The new enclosed mall, and its associated structures, were designed by Daniel T. Meehan & Associates of Cincinnati. The MART was to include two multilevel parking garages, two office towers and two newly-built anchor department stores.

The second garage, to be constructed at the south end of the Broad Street mallway, was proposed but never completed. Neither were the office towers. Moreover, only one new anchor store would ever see fruition. The second, a Dayton-based Elder-Beerman, would have occupied the southeast corner of the 4-block site. After years of unsuccessful negotiations, Elder-Beerman cancelled plans for a CITY CENTRE store and built, instead, at a new mall developed in the southeastern environs of the city.

Meanwhile, by the summer of 1973, the downtown area of Middletown was akin to a battle zone. The two central streets were excavated; pedestrian access to existing stores was made nearly impossible and more than a bit dangerous. Several local businesses along the future mall corridors were soon out of business.

After over 2 years of heavy construction, and with many of its prospective tenants now gone, CITY CENTRE MART was dedicated in November 1975. Stores and services included Worthmore Men's, Dohn's Hardware, Troup Furniture, Rogers Jewelers, Weber's Cafe and a G.C. Murphy 5 & 10.

A death knell rang for CITY CENTRE MART when, in February 1977, the new TOWNE MALL {3.9 miles southeast, in Warren County (Franklin Township} opened its doors. It had over three thousand parking spaces and was conveniently located adjacent to Interstate 75. It snatched the downtown Middletown  Sears, which was not physically connected into the CITY CENTRE MART, but was a few doors south of its Main Street entrance.

To add insult to injury, two other existing CITY CENTRE MART anchor stores would go dark. The 3-level (93,700 square foot) Middletown-based Central Store was shuttered soon after the enclosed mall was dedicated. A 3-level (42,700 square foot), Cincinnati-based Mabley & Carew went under in 1978. A 5-level (33,300 square foot) J.C. Penney closed its doors in 1981.

Most all commerce in Middletown had -or was- moving to the east and nothing could stop this trend. The first defection from downtown had been done by Montgomery Ward in 1964. Moreover, new discount mart-type stores were built in the eastern outskirts. These included Fashion Fair (1963), Rink's Bargain City (1966), Hills (1972), Ayr-Way (1973) and Kmart (1978).

And so, the CITY CENTRE MART never lived up to the grandiose plan envisioned in 1968. By 1979, the mall was housing only twenty-five tenants. It had opened as a ghost mall, populated by abandoned, cordoned-off store fronts. It remained this way throughout its entire life.

New tenants were secured for a few of the vacant storefronts and a 3-level (196,000 square foot), Cincinnati-based Swallen's opened in December 1979. Still, the complex was in a pronounced state of decline by the 1980s. A name change, to the CITY CENTRE MALL, didn't alter the fortunes of the shopping center.

Eventually, the City Of Middletown was faced with the problem of maintaining a nearly-deserted inner-city mall. Annual upkeep on the aging structure was hitting the 500 thousand dollar mark by the late 1990s and the mall was also badly in need of repairs. Something had to be done.

A new Downtown Redevelopment Plan, proposing the removal of the enclosed mall corridors and some adjacent structures, gained momentum. The wrecking ball was brought in in July 2001. In December 2002 , a new downtown Middletown was dedicated.

The MART / MALL had been demolished, with only its parking garage left standing (this would eventually be razed, as well). One could, again, drive clear through from Verity Parkway to Main Street. Central Avenue and Broad Streets were returned to their pre-1973 state!

The demolition of the mall and replacement of store fronts and streets required some 13 million dollars in city, county and state funds. The Feds, who had contributed nearly 5 million dollars to build the structure, were not helping, this time around, to get rid of it.

Sources:

Personal recollections of the author
w.w.w. lanepl.org
http://propertysearch.butlercountyohio.org
The Cincinnati Enquirer / "City Centre Prospects Debated" article / Janet C. Wetzel, correspondant / Thursday, March 4, 1999
The Cincinnati Enquirer / "City Centre Estimate: 10.3 M" article / Janet C. Wetzel, correspondant / Saturday, September 11, 1999
The Cincinnati Enquirer / "Leaders Hope Mall Has Life" article / Michael D. Clark, correspondant / Wednesday, April 11. 2001