SOUTHGATE faced a major rival after only 7 years in business. FLORIN CENTER, a much larger interior mall, was built less than a mile away and was dedicated in early 1968. By the early 1970s, SOUTHGATE was in a downward spiral. The mall was redeveloped in the mid-1980s and renamed SOUTHGATE PLAZA. It was still in a state of decline -and still being redeveloped- at the time of this 1998 plan. West end space has just been demolished and replaced by a new Lucky / Sav-On.