The gigantic NORTHLAND Famous-Barr was the St. Louis chain's third suburban branch. It encompassed 4 levels and 337,000 square feet.
Drawing from http://www.tobyweiss.com/northland-shopping-center
A circa-1957 NORTHLAND CENTER layout. Its North Mall and South Mall store blocks extend from two sides of Famous-Barr. Open-air storefronts along the east side of the complex are accessed from an upper parking level. Those along the west facade open onto lower level parking.
A vintage view of upper level storefronts along the South Mall. The store in the middle, Sonnenfeld's, was a popular St. Louis retailer who sold women's, children's and teen's apparel. Their NORTHLAND operation was one of two 2-level stores in the complex (an S.S. Kresge 5 & dime being the other).
Photo from http://northlandshoppingcenterjenningsmo.blogspot.com / Dwayne Pounds
Here we see the lower level of storefronts, which face onto the west parking area. Nameplates going from right-to-left include Staten Island Cleaners, Brod-Dugan Paints & Wallpaper (the original in-mall store), Richman's and Sonnenfeld's (the store's lower sales floor).
Photo from http://northlandshoppingcenterjenningsmo.blogspot.com / Dwayne