A circa-'70 layout of the Pinellas Peninsula property. In November 1970, Miami-based J. Byron opened as the mall's second anchor store. J. Byron was dedicated in conjunction with a store at Clearwater's SUNSHINE MALL.

GATEWAY MALL TENANTS 1970:

WOOLCO (with Red Grille) / J. BYRON / PUBLIX supermarket / J.G. McCRORY 5 & 10 (with luncheonette) / Century's Mall Theatre (single screen) / Coiffure di Roma beauty salon / Country Dinner Theatre / Eckerd Drugs (with luncheonette) / Esquire Barber Shop / Frances Willard Candies & Ice Cream / Fifth Avenue Card Shop / Gordon's Jewelers / Heap Big Beef / House of Time / Lerner Shops / Morrison's Cafeteria / Orange Julius / Pierce Pastry / Radio Shack / Sewing Circle / Thom McAn Shoes / Toy King / U.S. Post Office / Vogue Shops of Jacksonville / World Imports of St. Petersburg