Friday, April 04, 2008

ATLANTA'S EDGE CITY CENTERS

The undisputed capital city of the Southland has been on a growing binge for the past sixty-two years. The metropolitan area's expansion kicked into high gear during the Post-World War II era, and has had few respites since that time.

First fueled by the completion of the region's early expressways during the 1950s, the urban sprawl became centered in three particular areas; LENOX, PERIMETER and CUMBERLAND-GALLERIA. Of course, a regional shopping mall was at the epicenter of each of these newly-built edge cities.

The LENOX edge city was the first...centered on LENOX SQUARE SHOPPING CENTER, which opened in the summer of 1959. Ten years later, a second -very upscale- mall was added to Atlanta's auxiliary downtown, PHIPPS PLAZA.

PERIMETER's edge city was the second to emerge, following the dedication of PERIMETER MALL, in the summer of 1971. Driving through the area now, it seems unbelievable that -only thirty-five years ago- it was nothing more than fields, farms and an occasional tract house.

A visit in the present-day reveals a humongous, 1.5 million square foot shopping center, surrounded by towering office buildings, condos and hotels. The commanding skyline of PERIMETER dwarfs that of a medium-sized, US city such as Dayton, Ohio.

The newest -and largest- of Atlanta's edge cities is centered on CUMBERLAND MALL and COBB GALLERIA CENTRE. The CUMBERLAND-GALLERIA suburban nucleus got growing with the summer 1973 dedication of CUMBERLAND MALL. The area now has more office space than downtown Miami.

As the map above indicates, the greatest concentration of urban expansion in and -around- Atlanta has been to points north. The southern environs, although playing host to the enormous Hartsfield-Jackson International Airport, still come off like the city's red-headed stepchild suburbs.

Even MARTA, the region's rail rapid transit system, favors the northlands...with service from two major rail lines. The south city suburbs have only one such connection.

2 comments:

Anonymous said...

Atlanta's edge cities are truly defined by their shopping malls. It's the Cumberland-Galleria area and not Vinings or Smyrna, its Perimeter area, not Dunwoody or Sandy Springs, and Lenox not Buckhead.

This even applies to the other Atlanta mall meccas- Shannon not Union City, Southlake not Morrow, Gwinnett Place as opposed to Duluth, Town Center rather than Kennesaw or Marietta, Northlake instead of Tucker. No other large metro has defined such a large swath of suburbia by its mall.

It's certainly a testament to the importance of the city as the premier retail mecca of the Southeast as well as how the region could serve as the poster child for post-war suburbia, along with gleaming glass high-rise office parks and nightmare traffic jams.

Unfortunately, Atlanta and the region gave of a great of individuality and identity along the way. By the mid-80's an Atlanta suburb and its malls could be mistaken for Anyplace, USA a full decade ahead of much of the homogenation of most of modern suburbia.

Actually, not a bad transformation for 60 years. After all, Georgia was Deep South, having the same negative connotations as Alabama and Mississippi still endure. Birmingham and Atlanta were near twins, most demographers saw greater growth for Birmingham than Atlanta at the time. Even now the mall history of Birmingham and Atlanta shed light on just how close the two cities were in the recent past.

The Curator said...

Anon,

That's an interesting discourse on Atlanta's Edge Cities, north, south, east & west.

To me, The word "nightmare" has a special meaning..in reference to Atlanta. Yup...I'm none too keen on what it has become.

It is one of the most historically-challenged cities I have ever seen. It seems like there is a drive there to destroy everything that was......and replace it with more and more new millennium mod monstrosity office towers and hotels and condos and, and, and....

There was an interesting push, in the 70s, to build a world-class, hi-tech transit system....but this was never allowed to extend into surrounding counties......

Now, with no state funding, it is barely able to keep running...is in bad need of maintenance....it's going to hades in a handbasket, and this is simply ridiculous.

Meanwhile, powers that be keep trying to build another (outer) Perimeter. There's no state money for MARTA...but regional freeways seem to not have the same predicament. Imagine that.

Maybe I'm too old-fashioned. I'm just glad that I do not live there anymore.....