An EASTGATE CENTER logo montage is composed predominantly of trademarks of stores that opened along with the mall in 1957.

The original EASTGATE CENTER incorporated approximately 370,000 leasable square feet and contained fifty-four store spaces. The parking lot of the 10 million dollar shopping venue accommodated 3,000 autos.

EASTGATE CENTER TENANTS 1957:

H.P. WASSON & COMPANY (with Snack Bar) / J.C. PENNEY / STANDARD FOOD supermarket / COLONIAL STORES supermarket / F.W. WOOLWORTH 5 & 10 (with luncheonette) / G.C. MURPHY 5 & 10 (with luncheonette) / Baker's Qualicraft Shoes / Beauty By Bryant / Citizen's Gas & Coke Utility / Craig's Eastgate Candy & Restaurant / Columbia Carpet / Dunlap Barber Shop / Fame Laundry & Cleaning / Fannie May Candies / First Federal Savings / Goodman Jewelers / Harry Levinson men's wear / Hood Stores / Hook's Drug (with luncheonette) / Household Finance Corporation / Hudson's men's wear / Indiana National Bank / Kinney Shoes / Lerner Shops ladies' wear / Maplehurst Dairy Bar / Miracle Dry Cleaning / Morrison's ladies' wear / National Shirt Shops / Omar Bakery / Pure Oil Service Station, Highway 100 (outparcel) / Pure Oil Service Station, Highway 40 (outparcel) / Richman Brothers men's wear / Rost Jewelers / Roy Steel shoe repair / Sam's Subway & Buffeteria / Sears Catalog & Appliance (with freestanding Auto Center) / Sharper & Gardner / Susan Ives Sportswear / Suzy Hats / The Vision Center / Thom McAn Shoes

Open courts and concourses at EASTGATE CENTER were roofed and climate-controlled, with the new & improved mall welcoming shoppers in November 1971. Advertising of the time promoted the revitalized complex as "a whole new shopping experience."
Drawing from the Eastgate Corporation